Free Marketing for Apple and iPhone
Posted by Will on Saturday, March 10th, 2007 at 9:57 pm under Apple, General, iPhone
Who says nothing in life is free? Well, for Steve Jobs and Apple Inc., apparently about $400 million worth of marketing is free.
Apple is touted, time and again, for products that are innovative and unique. Apple sets trends. But you also need to have a good marketing strategy. Peter Sealey, a professor at Claremont Graduate University, tells USA Today just what is needed for marketing success. Aside from innovation, you need simplicity, memorable ads, good PR (product placement and flagship stores), secrecy, and a healthly dose of showmanship. If you can do this all while putting the competition on blast, you too can be like Steve Jobs and Apple.
March 12th, 2007 at 12:41 pm
When iPhone launches a lot of people are going to be switching to Cingular. I have already switched mainly because Verizon did not provide service where we moved. I found a great deal at Wireless MarketPlus. It was easy to sing up and the phones where delivered right to my door. No more waiting in lines to talk to high pressure sales people.
March 13th, 2007 at 6:09 am
[...] million worth of free marketing is just not enough for Apple. On Monday March 12th, a large iPhone ad is posted on one full side of [...]
March 15th, 2007 at 1:55 am
[...] gunning for the same trademark troubles that Apple got into with Cisco? Does Meizu want the same free publicity that Apple has been getting? Probably…I do want one now (sort [...]
June 27th, 2007 at 1:39 pm
[...] fans like this who needs marketing. It's not enough that Apple already got $400 million worth of free publicity, its fans are now organizing a bootcamp for iPhone developers, scheduled to take place one week [...]
June 27th, 2007 at 2:13 pm
[...] gunning for the same trademark troubles that Apple got into with Cisco? Does Meizu want the same free publicity that Apple has been getting? Probably…I do want one now (sort [...]
June 27th, 2007 at 2:14 pm
[...] million worth of free marketing is just not enough for Apple. On Monday March 12th, a large iPhone ad is posted on one full side of [...]
September 13th, 2007 at 3:59 am
[...] the publicity of the iPhone. If you remember, in March this year we reported how Apple got about $400 million worth of marketing for free. While the iPhone lacks 3G (hopefully this will be fixed for the European launch), ChangeWave found [...]
September 13th, 2007 at 4:47 am
[...] the publicity of the iPhone. If you remember, in March this year we reported how Apple got about $400 million worth of marketing for free. While the iPhone lacks 3G (hopefully this will be fixed for the European launch), ChangeWave found [...]
July 14th, 2008 at 6:21 am
[...] Free Marketing for Apple and iPhone [...]