New iPhone ads highlight benefits rather than features
By Dusan Belic on Monday, October 8th, 2007 at 8:17 am PST In Apple, Devices, iPhone
Apple have prepared three new iPhone ads in which, instead of highlighting the iPhone’s features, they went for benefits. Three guys (Doug, Elliot and Stephano), three stories and three completely different uses. Not that this couldn’t be done with some other smartphone, it’s just that Apple is the best when it comes to marketing and emphasizing their products’ qualities. Enjoy!
October 8th, 2007 at 8:43 am
[...] Arnold Daniels wrote an interesting post today onHere’s a quick excerptApple have prepared three new iPhone ads in which, instead of highlighting the iPhone’s features, they went for benefits. Three guys (Doug, Elliot and Stephano), three stories and three completely different uses. … [...]
October 8th, 2007 at 8:43 am
[...] Steve Levenstein wrote an interesting post today onHere’s a quick excerptApple have prepared three new iPhone ads in which, instead of highlighting the iPhone’s features, they went for benefits. Three guys (Doug, Elliot and Stephano), three stories and three completely different uses. … [...]
October 8th, 2007 at 4:51 pm
Aw, that’s cute. Apple advertising convergence.
I hope panelist #3 is satisfied with replacing his digital camera with the iPhone.
December 9th, 2007 at 7:55 am
[...] seen the official ads, and now’s about time to see THE real life examples of people using the iPhone. Yap, [...]
December 9th, 2007 at 8:15 am
[...] seen the official ads, and now’s about time to see THE real life examples of people using the iPhone. Yap, [...]