Jaguar goes iPhone; Launches multimedia magazine for Apple’s handset

Great brands should stick together and Jaguar knows so. Hence, they’ve decide to hop into the iPhone wave and prepare the special and industry’s first “multimedia magazine” for the iPhone owners. And while I keep asking why it’s called a magazine, the iPhone optimized website provides users with tons of Jaguar XF photos and “dramatic videos,” all cropped to perfectly fit screen of the Apple’s handset.

Have an iPhone? Want to see this in action? Here’s the link, and the full release follows after the jump.

PRESS RELEASE - Jaguar continues its trend of being a leader in innovative media technology as it launches the industry’s first broadband multimedia magazine specifically for Apple iPhone and iPod Touch users.

The largest Broadband 2.0 Video Network, 29HD Network, developed this unique spin on the traditional website for Jaguar. By going to http://www.jxfphone.com, iPhone and iPod Touch owners can experience the new Jaguar XF like never before. The broadband magazine features the XF in vibrant photos and dramatic videos, all cropped to perfectly fit the portable devices’ displays and take full advantage of their widescreen format.

With just a tap of the screen, users can flip through the dynamic photos of the broadband magazine, each of which also features an accompanying video that can be viewed with just another tap. All content is editorial based and will be updated regularly as the XF’s release date approaches.

The new 2009 Jaguar XF is the first production car that reflects the new design direction for the brand, and will go on sale in March 2008 with a starting MSRP of $49,975 (includes destination and delivery charges).